Welcome
INDEPENDENT MARKET RESEARCH & FORECASTING CONSULTANT
Pharma | MedTech | Consumer Wellness
Consulting Services
Full Service
For Client Insight Teams
Full Service
Primary Market Research
•Super-rapid Quant
•Moderated Web Interviews
•HCP/Patient/Payer/Consumer
Secondary Data Analytics
•Database Research
•Search (Google) Analytics
•Synthetic (AI) Responses
Decision Support Tools
•Demand Forecast Models
•Patient Flows
•What-If Scenario Tools
For Agencies
For Client Insight Teams
Full Service
Client Facing
•Associate-consultant project leadership
•Client Engagement
Agency Advisory
•Sales strategy / playbook review •Materials review including Proposals/Creds decks/ Presentations/Deliverables •Compliance/ Veeva advice
•Staff training and coaching
Freelance Project Management
•Questionnaire writing
•Interview Moderation
For Client Insight Teams
For Client Insight Teams
For Client Insight Teams
MR Department Effectiveness
•Team structure and resourcing •Ways of working and SOP writing •Staff training and coaching
Contingency/Interim Support
•Insight partnering
•Data synthesis and story-telling •Research budget planning
Fixed Term Project Management
•Primary Market Research/ Forecasting/IQVIA Analytics/KPIs & Dashboards/Competitive Intelligence
About SJB Research Consulting
Bio
SJB Research Consulting was founded in 2024 by Stephen Baker. Stephen has over 25 years global healthcare market research and forecasting experience in Pharma, Biotech and Consumer Wellness at AbbVie, Allergan, GSK, J&J, IRI and the NHS.
He has a passion for innovating insight solutions in fast paced and/or resource constrained environments and loves to help make business decisions based on quality insight and analytics.
Stephen holds an MBA from Heriot-Watt University Edinburgh and a PgDip in Marketing from the Chartered Institute of Marketing (CIM).
He is a Certified Member of Market Research Society (MRS).
Sector Experience
pharma, med device, CNS, GI, immunology (IBD), respiratory, neurology, urology, eyecare, FMCG, orthopaedics, aesthetics, HIV, NHS, global, area, affiliate (UK), agency and client side, reimbursed and cash-pay markets.
Capabilities
Primary & Secondary Market Research |Analytics Methods inc. Conjoint | Market/P&L Forecasting | ROI| Market Sizing | KPIs & Dashboards inc. PowerBI| Business Cases | Competitive Intel | custom GPTs | Strategic Planning | IQVIA data | Project Management | Ethics and Compliance (EphMRA BHBIA) |Excel inc. VBA |MS office
Accreditations & Affiliations
